Designers Alex & Josh alongside Jay critch Decided to mirror how a fan will see Jay’s legacy be created over time, through the collaboration, by showing each step of the process including the start to bringing the collaboration to final form.
Each step was documented from the initial design process focusing on the silhouettes and pantones of the products all the way to the final steps of creating the final advert to be released as the official campaign screening.
Separate Collection presents their most recent campaign of 2020 in collaboration with Jay Critch.
The Legacy LOver Varsity jacket
The Black Varsity jacket is the final product of a single vision to create something powerful. A clear love for building a legacy and a sophisticated level of simplicity.
Created from a heavyweight satin attached to a two-tone cotton rib at the cuffs and neckline.
The Legacy Lover
jacket tells the story of the entire campaign through this one product.
This product will be released
in extremely limited numbers. Only 200 available between 6 sizes, XS-XXL
The Legacy Lover Hoodie
When speaking to Jay about his aspirations for the future there was a clear contagious amount of ambition that you could almost feel when he began explaining his plans for what he wants to
achieve. Using the dialogue from the conversation we had with jay regarding his plans and taking
inspiration from one of Jay’s outfits on his Instagram we formulated the hoodie which is made from
500 gsm French Terry cotton in an oversized silhouette.
ThE legacy chaser hoodie
Modern icon Hoodie
The Modern Icon hoodie is an expression of Alex Josh and Jays methodology blended into one title. Being of the young age of 22 and 23, All three of us are at the very start of our legacy’s, it is very much new and very much modern. Created from 500 gsm French terry cotton in an oversized
Online for 5 days only
The legacy campaign products will be online for 5 days. after this period you can no longer pre order a product. No restocks.